Cloud Paper was started in 2019 with the mission to save one billion trees from deforestation. Their 100% bamboo toilet paper, paper towels, and tissue boxes are a wonderful, eco-friendly alternative to traditional household throwaway paper.
Did you know the average American flushes one tree’s worth of toilet paper down the toilet every year, and these trees are primarily sourced from old-growth forests? Using bamboo (a type of grass!) helps keep trees in the ground, where they belong. We promise you won’t notice the difference, but the planet will.
Why Bamboo?
The two most common eco-friendly toilet papers are bamboo and recycled. We chose bamboo for three compelling reasons.
Bamboo is highly renewable: It is the fastest-growing plant in the world, and reaches harvest maturity in 3 years. Compare this to softwood trees, which can grow 3 inches a day at most, and reach harvest maturity in about 50 years. And similar to mowing your lawn, bamboo does not need to be replanted after harvest to grow again.
Bamboo is a carbon sink: Because bamboo grows so rapidly (biomass accumulation), it draws huge amounts of carbon from the atmosphere to feed this growth. Studies have shown that about 50% of bamboo biomass is carbon stock, and so bamboo farming is currently being explored by the scientific community as a method of carbon farming and trading.
Responsibly-managed bamboo farms are sustainable: Known for its aggressive growth, resilience, and hardiness, bamboo is an excellent tool for land restoration and rehabilitation. Bamboo can quickly re-vegetate degraded soils, prevent erosion, and require little fertilizer and pesticides.
Why Cloud Paper?
Out of all the bamboo toilet paper brands on the market right now, Cloud Paper is ranked the most sustainable by the Natural Resources Defense Council. This is because Cloud Paper is the only bamboo paper company to receive both FSC-Certification, and use a totally chlorine-free (TCF) bleaching method.
What is FSC-Certification? FSC stands for Forest Stewardship Council, and is a third-party, nonprofit organization that sets the standards for responsible forest management. FSC certification proves that the product is meeting basic ethical standards, and is not the result of deforestation or illegal activity. Cloud Paper is FSC 100% Certified, meaning it is produced entirely with FSC certified materials, from start to finish.
What is totally chlorine-free (TCF) bleaching? We were today years old when we learned that the bleaching process is what makes toilet paper soft to the touch and increases its absorbency! However, most paper has traditionally been bleached with a chlorine-based process, which is terrible for the environment. TCF bleaching is, as the name implies, totally chlorine free, and uses oxygen based agents or hydrogen peroxide. Cloud Paper uses the peroxide method to whiten their products, making it safe for the environment and for you.
Everything Eco-Friendly
The Cloud Paper team are self-professed product nerds, and have taken care to make sure every detail in their toilet paper, paper towels, and tissue boxes is eco-friendly.
Completely Plastic-Free Packaging: All their products come in post-consumer recycled packaging, and everything down to their box tape is compostable.
Centered on sustainability: They have thought through everything from the soy-based ink used to print on their packaging, to the cornstarch-based (read: vegan!) glue that holds the paper to the roll core.
Carbon-neutral delivery: Cloud Paper 2x carbon offsets all emissions from transportation, and is certified carbon-neutral delivery through the CarbonFund.
Cloud Paper has saved over 20,000 trees with their environmentally-friendly bamboo toilet paper, paper towels, and tissues. Save the trees, save the planet!
Enjoy 15% off at Cloud Paper with code YAWA15 at checkout.